2023-2024 Report

Social Sustainability in AI

AI is everywhere, shaping a tightrope walk between tech innovation and responsible data use. The solution to this is rooted in humanity and ethics but must be tailored to meet the demands of modern-day technology. We've developed a forward-thinking approach and a reflection exercise that guides organizations towards intentional, inclusive, and transparent choices, with equal focus on product, process, and people. This approach aims at true social sustainability within an organization.

IMG
IMG

What to expect in this report

Explore a nuanced understanding of AI ethics, providing actionable insights for creators and users in this ever-evolving landscape.

  • AI Unleashed: Delve into the AI era's biggest concerns surrounding ethics and responsibility.
  • AI's ripple effect: Explore how AI is crafting its impact on users' privacy and well-being – the unseen unfolded.
  • Creativity in chains: Unlock what's holding creators back from embracing ethical practices.
  • Our exclusive framework: Introducing a Shared Values Framework – bridging the gap between companies and consumers.
  • Insightful pathway: Chart your SST roadmap by leveraging our Reflection Wheel and navigate your ethical journey.

What consumer preferences reveal about security
concerns, diversity values and ESG growth

87%

87% won't do business with a company if security concerns arise.

McKinsey & Company 

30%

30% of Gen Z would not work for a company lacking diversity.

Sensu

56%

56% growth over 5 years for ESG-claimed products, with an average cumulative growth of 28%, compared to 20% for non-claimed ones.

McKinsey & Company   
IMG

Have a unique case in hand? We can be your extended team for helping you launch and set up a responsible design practice.

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